Founder @ Eir | Former Apple & Rivian

I help startups and teams ship bold, hardware/software-integrated products—without burning out or getting lost in the mess.

Currently open to 1–2 day/week fractional or contract roles.

Based in Victoria, BC | Dual U.S./Canada citizen | Remote or on-site in Seattle, Vancouver, or abroad

What I Offer

● Fractional Product or Program Leadership

For early-stage or scaling companies that need senior delivery support without a full-time hire. I can step in as a part-time execution partner to align teams, unblock roadmaps, and push programs over the finish line.

● Hardware/Software Integration Strategy

From sensors to connected devices, I specialize in leading cross-functional product development where hardware, firmware, and software all need to play nicely together.

● MVP Launch & GTM Readiness

For founders preparing to ship: I help scope, shape, and drive MVPs across the finish line—with the right mix of ambition and realism.

● Founder & Exec Support

Acting as a sounding board, advisor, or interim team lead to help technical founders stay focused on what matters most.

Experience

Previously:

• Apple: Led software programs across macOS, iOS, and Apple Silicon
• Rivian: Managed launch of nationwide EV charging network
• Eir: Co-founder and CEO, shipping a new wearable and coaching platform